Sequence builder · Pro
The whole sequence, not just the first email.
Most deals need five or more touches; most reps stop at two — usually because writing follow-ups that say something new is the tedious part. This writes all four at once, each with its own angle and send day.
Your sequence will appear here: an opener, two follow-ups that each add something new, and a clean break-up.
Frequently asked questions
How many emails should a cold sequence have?
Four to seven touches over two to four weeks is a solid B2B default. This builder writes four: an opener, two value-add follow-ups, and a break-up — the shape that covers most of the reply curve without wearing out the prospect.
What makes a follow-up worth sending?
It has to add something the previous email didn't: a new insight, a relevant example, a sharper question, or a resource. A follow-up that only repeats the ask trains people to ignore you, which is why this builder gives each touch a distinct angle.
Why does the break-up email get replies?
It removes pressure and closes the loop, which often prompts the honest answer a pitch never got — either 'wrong timing' or 'actually, let's talk'. It works when it stays gracious and doesn't guilt the reader.
Can I use these in my sequencer?
Yes. Copy all four touches with their day offsets straight into HubSpot, Outreach, lemlist, Instantly, or any tool you already send from. Verify every claim and bracketed placeholder first.
Need just one message? The cold email generator and follow-up generator are free.